An Aesop fable tells the story of Fox and Crane. Fox invited Crane to supper and prepared soup, which was poured into a very shallow flat dish. The soup fell out of the long bill of the Crane at every mouthful, and his frustration at not being able to eat afforded the Fox much amusement. The Crane, in his turn, asked the Fox to dine with him, and set before her a very appetizing meal, served in a tall jar with a very narrow neck. The Crane could easily insert his neck and enjoy its contents. The Fox, unable even to taste it, met with a fitting retribution, in the fashion of her own hospitality.
This fable is sadly how too many organizations approach franchising. Looking out for themselves and not supporting their franchise partners. At Fox & Crane we believe that together we will always achieve the greatest results.
We remember this story to ensure we don’t act this way.
